Presentation
Subject:
Enable the development of soft mobility
We are going to focus on 4 different companies that have in common the
goal of setting up responsible, sustainable and modern means of
transportation. We will study their differences, their respective
challenges and then focus on one company in particular.
Technological Module:
Application-Programming Interface (API)
A: Exploratory Research
I. Cityscoot
Project carriers:
Bertrand Fleurose (founder)
Beneficiaries:
The beneficiaries of this kind of project and in particular Cityscoot
are the inhabitants of the cities where Cityscoot is established, the
cities in general (noise reduction, no CO2 emission), every person who
wants to use a scooter but does not possess one.
Users:
The inhabitants of Paris, Nice, Milan and Barcelona. Cityscoot will
become even more global and will be established in other cities. The
cityscooters are scattered all over the city and have a limit, you
can't park them outside the pre-defined zone which is often inside the
city borders. This vehicle is therefore designed for short trips in
the city.
Need:
The need for a private, reliable, available, fast and above all
ecological means of transportation in the city on a daily basis.
Principles:
To summarize, Cityscoot is an application on your phone that allows
you to geolocate self-service scooters via a map and to reserve and
unlock them with a subscription. Once you arrive in front of the
scooter, you type the code, unlock the scooter and you only have to
lock it once you arrive at your destination. No need for a helmet,
everything is provided. The application is simple and you have access
to all the necessary information on it.
Main technologies envolved:
A user-friendly application integrating a geolocation and reservation
system. Electric scooters, trucks to pick up and load empty scooters,
and sheds to store them during this process.
Sources:
Cityscoot Website
II. Velib
Project carriers:
the municipality of paris
Beneficiaries:
All the parisians thanks to an overall decrease in CO2 emissions, and
also a decrease in traffic and noise pollution.
Users:
All the parisians and tourists that want to enjoy the bike in a cheap
efficient and simple way in Paris
Need:
Since 2014 Paris is slowly becoming a greener city and transitioning
to more public transport and bikes and scooters and less thermal cars.
The problem is that not everyone has the money to put into a bike and
many disadvantages occur when you get to your destination (you have to
store it or park it etc). Velib answers this problem and this need for
transition.
Principles:
You have a card (sometimes the same as the card used for the Paris
metro), you arrive at the Velib terminal, scan the card on the
terminal and the bike is unlocked. Then you just have to re-lock it in
another station when you arrive at your destination.
Main technologies envolved:
The technology behind the reliable and scary easy system of the
stations, the bike itself (some of them even have a small electric
motor) and the card that is linked to your account.
Sources:
Velib's website blog
III. Share Now
Project carriers:
Daimler group
Beneficiaries:
The beneficiaries are the Daimler Group and BMW, who have partnered on
the project and have gained ecological credibility, as well as the
inhabitants of all the cities where Share Now is established with a
new economical, eco-friendly and silent way of getting around the
city. It's a great alternative to public transportation or private
vehicles.
Users:
Residents of cities where ShareNow is located, who do not have a
private car or do not want to use it in urban areas.
Need:
This meets the need for fast and individual mobility of people in
large cities. The strength of ShareNow is that it is available just
about everywhere, so it is perfect for getting from A to B quickly
without having to take a detour or be dependent on public
transportation schedules.
Principles:
An application that allows, like Cityscoot, to see on the map the cars
available in the area, then to reserve it and unlock it once you get
there. The counter runs for the duration of the rental with a fixed
price per minute. The counter stops as soon as you unlock the car. You
can park the car in any place in the area.
Main technologies envolved:
The technology embedded in the cars that are electric and modern in
many aspects with many embedded features. There is also the system of
unlocking and price meter according to the number of minutes. Finally,
the application that also has some technological elements such as
geolocation, real time data of the car and others.
Sources:
Share-Now website
IV. Blablacar
Project carriers:
Frédéric Mazzella, Francis Nappez, Nicolas Brusson (founders).
Currently owned by a private anonymous company.
Beneficiaries:
People travelling medium to long distances.
Users:
Travelers that need to cover a considerable amount of distance, that
don't necessary have a car, or don't want to use it, want to save
money on the transportationT, or making new friends and contatcs.
There's also travelers who have a car and are looking for other poeple
to join them during the trip to divide the costs or just to make the
trip funnier and make new friends.
Need:
It answer the need of a way of transportation for medium-long distance
less expensive than train, private car or plane. It also answer the
need of travelling while producing less CO2.
Principles:
The project relies on an application and people willing to provide
their private vehicle and people willing to join individuals in their
vehicle.
Main technologies envolved:
The project relies on very little technology, it requires an
application with account creation (and user rating) and finally users
and their private vehicle.
Sources:
Wikipedia's article about Blablacar
B: Deepening
I. Cityscoot
1. Carriers and actors of the project
The project is still runned by Bertrand Fleurose, its founder, from
Paris.
2. Research question
In an international and metropolitan city like Paris with aging
architecture and roads not necessarily adapted to the size and scope of
our current vehicles, mobility and time saving in a day is essential and
one of the most important issues for every person entering Paris. Even
an outsider, once inside the walls of Paris, must be able to move around
in this bustling city. The metro is one of the solutions often adopted,
but if you have a business or personal appointment, and you want to
travel alone, the choices become more limited. We have the choice
between the comfort but the slowness and the price of a private driver
like Uber, or the speed of an electric scooter with all the
disadvantages that go with it, or we opt for the personal means of
transportation favored by the majority of Parisians, the scooter. Now
that we have determined the most strategic choice of vehicle in dense
urban areas (which makes even more sense during rush hour), how can we
make this vehicle, and thus the advantages on transportation that it
entails, accessible, inexpensive, easy to use and above all sustainable?
To sum up, here is the global problem that could be summarized as "how
to optimize personal travel in urban areas in a sustainable manner".
3. The reason this project was selected
First of all, I live in Paris and I recognize myself in the problem
raised by Cityscoot. I think that the city of Paris puts a very intense
emphasis on the green transformation of the modes of transport but maybe
even too aggressively in the sense that people don't necessarily have
the time to find an alternative. I find this issue and balance very
interesting to study. It is a question of transforming the modes of
transport but also of giving the inhabitants the possibility of having
recourse to sustainable alternatives that do not handicap their travel.
Cityscoot makes this green transformation in Paris livable and possible
for some inhabitants like me who can switch to electric without
compromising my schedule in terms of optimizing my transportation time.
User scenario
Users
Parisians or inhabitants of cities where this application is available
and implemented. Probably inhabitants who do not have a personal
2-wheeled vehicle
Persona
This system is applicable to a wide range of profiles in terms of age
and frequency of use, given the affordable price of a scooter and the
ease of controlling and unlocking it. We will focus on a typical profile
- First name: Gabriel
- Age: 22
- Activity / Profession: Business School Student / Host as part time
job
- Place of residence: Center of Paris
- Family status: Girlfriend
- Income: 1000€/month
- List of hobbies and passions: Going to the gym, to the café, seeing a
lot of friends during the day, his work as a host
- List of needs, desires, dreams: Gabriel studies to work in politics,
he dreams of founding a family and still be very close to his friends.
He loves everythings that has a motor in it and likes to ride bikes,
motorcycles, cars.
- List of problems and frustrations: Health issues since a kid, his
mother do not necessarily have the money to insure a lot of vehicules
for every member of his family, always late.
- Major issue related to the subject: The distance he has to travel to
go to school, and to his differents appointments during his days (gym,
friends, girlfriend's home), lack of time for doing all his needs, and
can't afford the insurance/time lost/the parking for a car or a
motorcycle.
UX storyboard
Technical analysis
1. General principle
The user shares his location based on a GPS system and the app can show
him the closest bikes based on data allowed by all the other users when
they check in their bikes.
2. Technical overview - API version
The API is used in the app that shows the map of the city with the
closest motorcycles and how luch battery there's left in them. It also
locates the user in real time by a GPS detector installed on the
cellphone & the app to see if for example the user is in the zone where
you can lock the motorcycle. He can also have access to his personal
data, recap of his payments, his uses with a gps map too, the time he
used them etc.
The main data these API accesses is the real time location of the user.
If the user doesn’t allow access to the location, the app can show him
the motorcycles in the city.
The API is activated when the user opens the app in his cellphone and
starts to compare the different motorcycles to propose the best
alternative. The user can also search for a specific different locations
and not just the closest one thanks to the navigation possible on the
map juste like plan on the iPhone.
The API does’t appear directly to the user, considering the app just
shows the final result of an internal search. Probably, the layout in
the app is more readable for humans and, so, users don’t have direct
access to the API.
3. Added value thanks to APIs
Actually, the app couldn't work properly without APIs. The whole system
is based on an interactive map where information is traded and displayed
on real time thanks to the data of every user and every motorcycle in
the city.