Presentation
Subject:

Enable the development of soft mobility

We are going to focus on 4 different companies that have in common the goal of setting up responsible, sustainable and modern means of transportation. We will study their differences, their respective challenges and then focus on one company in particular.

Technological Module:

Application-Programming Interface (API)


A: Exploratory Research


I. Cityscoot
Project carriers:

Bertrand Fleurose (founder)

Beneficiaries:

The beneficiaries of this kind of project and in particular Cityscoot are the inhabitants of the cities where Cityscoot is established, the cities in general (noise reduction, no CO2 emission), every person who wants to use a scooter but does not possess one.

Users:

The inhabitants of Paris, Nice, Milan and Barcelona. Cityscoot will become even more global and will be established in other cities. The cityscooters are scattered all over the city and have a limit, you can't park them outside the pre-defined zone which is often inside the city borders. This vehicle is therefore designed for short trips in the city.

Need:

The need for a private, reliable, available, fast and above all ecological means of transportation in the city on a daily basis.

Principles:

To summarize, Cityscoot is an application on your phone that allows you to geolocate self-service scooters via a map and to reserve and unlock them with a subscription. Once you arrive in front of the scooter, you type the code, unlock the scooter and you only have to lock it once you arrive at your destination. No need for a helmet, everything is provided. The application is simple and you have access to all the necessary information on it.

Main technologies envolved:

A user-friendly application integrating a geolocation and reservation system. Electric scooters, trucks to pick up and load empty scooters, and sheds to store them during this process.

Sources:

Cityscoot Website

II. Velib
Project carriers:

the municipality of paris

Beneficiaries:

All the parisians thanks to an overall decrease in CO2 emissions, and also a decrease in traffic and noise pollution.

Users:

All the parisians and tourists that want to enjoy the bike in a cheap efficient and simple way in Paris

Need:

Since 2014 Paris is slowly becoming a greener city and transitioning to more public transport and bikes and scooters and less thermal cars. The problem is that not everyone has the money to put into a bike and many disadvantages occur when you get to your destination (you have to store it or park it etc). Velib answers this problem and this need for transition.

Principles:

You have a card (sometimes the same as the card used for the Paris metro), you arrive at the Velib terminal, scan the card on the terminal and the bike is unlocked. Then you just have to re-lock it in another station when you arrive at your destination.

Main technologies envolved:

The technology behind the reliable and scary easy system of the stations, the bike itself (some of them even have a small electric motor) and the card that is linked to your account.

Sources:

Velib's website blog

III. Share Now
Project carriers:

Daimler group

Beneficiaries:

The beneficiaries are the Daimler Group and BMW, who have partnered on the project and have gained ecological credibility, as well as the inhabitants of all the cities where Share Now is established with a new economical, eco-friendly and silent way of getting around the city. It's a great alternative to public transportation or private vehicles.

Users:

Residents of cities where ShareNow is located, who do not have a private car or do not want to use it in urban areas.

Need:

This meets the need for fast and individual mobility of people in large cities. The strength of ShareNow is that it is available just about everywhere, so it is perfect for getting from A to B quickly without having to take a detour or be dependent on public transportation schedules.

Principles:

An application that allows, like Cityscoot, to see on the map the cars available in the area, then to reserve it and unlock it once you get there. The counter runs for the duration of the rental with a fixed price per minute. The counter stops as soon as you unlock the car. You can park the car in any place in the area.

Main technologies envolved:

The technology embedded in the cars that are electric and modern in many aspects with many embedded features. There is also the system of unlocking and price meter according to the number of minutes. Finally, the application that also has some technological elements such as geolocation, real time data of the car and others.

Sources:

Share-Now website

IV. Blablacar
Project carriers:

Frédéric Mazzella, Francis Nappez, Nicolas Brusson (founders). Currently owned by a private anonymous company.

Beneficiaries:

People travelling medium to long distances.

Users:

Travelers that need to cover a considerable amount of distance, that don't necessary have a car, or don't want to use it, want to save money on the transportationT, or making new friends and contatcs. There's also travelers who have a car and are looking for other poeple to join them during the trip to divide the costs or just to make the trip funnier and make new friends.

Need:

It answer the need of a way of transportation for medium-long distance less expensive than train, private car or plane. It also answer the need of travelling while producing less CO2.

Principles:

The project relies on an application and people willing to provide their private vehicle and people willing to join individuals in their vehicle.

Main technologies envolved:

The project relies on very little technology, it requires an application with account creation (and user rating) and finally users and their private vehicle.

Sources:

Wikipedia's article about Blablacar


B: Deepening


I. Cityscoot
1. Carriers and actors of the project

The project is still runned by Bertrand Fleurose, its founder, from Paris.

2. Research question

In an international and metropolitan city like Paris with aging architecture and roads not necessarily adapted to the size and scope of our current vehicles, mobility and time saving in a day is essential and one of the most important issues for every person entering Paris. Even an outsider, once inside the walls of Paris, must be able to move around in this bustling city. The metro is one of the solutions often adopted, but if you have a business or personal appointment, and you want to travel alone, the choices become more limited. We have the choice between the comfort but the slowness and the price of a private driver like Uber, or the speed of an electric scooter with all the disadvantages that go with it, or we opt for the personal means of transportation favored by the majority of Parisians, the scooter. Now that we have determined the most strategic choice of vehicle in dense urban areas (which makes even more sense during rush hour), how can we make this vehicle, and thus the advantages on transportation that it entails, accessible, inexpensive, easy to use and above all sustainable? To sum up, here is the global problem that could be summarized as "how to optimize personal travel in urban areas in a sustainable manner".

3. The reason this project was selected

First of all, I live in Paris and I recognize myself in the problem raised by Cityscoot. I think that the city of Paris puts a very intense emphasis on the green transformation of the modes of transport but maybe even too aggressively in the sense that people don't necessarily have the time to find an alternative. I find this issue and balance very interesting to study. It is a question of transforming the modes of transport but also of giving the inhabitants the possibility of having recourse to sustainable alternatives that do not handicap their travel. Cityscoot makes this green transformation in Paris livable and possible for some inhabitants like me who can switch to electric without compromising my schedule in terms of optimizing my transportation time.

User scenario
Users

Parisians or inhabitants of cities where this application is available and implemented. Probably inhabitants who do not have a personal 2-wheeled vehicle

Persona

This system is applicable to a wide range of profiles in terms of age and frequency of use, given the affordable price of a scooter and the ease of controlling and unlocking it. We will focus on a typical profile
- First name: Gabriel
- Age: 22
- Activity / Profession: Business School Student / Host as part time job
- Place of residence: Center of Paris
- Family status: Girlfriend
- Income: 1000€/month
- List of hobbies and passions: Going to the gym, to the café, seeing a lot of friends during the day, his work as a host
- List of needs, desires, dreams: Gabriel studies to work in politics, he dreams of founding a family and still be very close to his friends. He loves everythings that has a motor in it and likes to ride bikes, motorcycles, cars.
- List of problems and frustrations: Health issues since a kid, his mother do not necessarily have the money to insure a lot of vehicules for every member of his family, always late.
- Major issue related to the subject: The distance he has to travel to go to school, and to his differents appointments during his days (gym, friends, girlfriend's home), lack of time for doing all his needs, and can't afford the insurance/time lost/the parking for a car or a motorcycle.

UX storyboard
Technical analysis
1. General principle

The user shares his location based on a GPS system and the app can show him the closest bikes based on data allowed by all the other users when they check in their bikes.

2. Technical overview - API version

The API is used in the app that shows the map of the city with the closest motorcycles and how luch battery there's left in them. It also locates the user in real time by a GPS detector installed on the cellphone & the app to see if for example the user is in the zone where you can lock the motorcycle. He can also have access to his personal data, recap of his payments, his uses with a gps map too, the time he used them etc.
The main data these API accesses is the real time location of the user. If the user doesn’t allow access to the location, the app can show him the motorcycles in the city.
The API is activated when the user opens the app in his cellphone and starts to compare the different motorcycles to propose the best alternative. The user can also search for a specific different locations and not just the closest one thanks to the navigation possible on the map juste like plan on the iPhone.
The API does’t appear directly to the user, considering the app just shows the final result of an internal search. Probably, the layout in the app is more readable for humans and, so, users don’t have direct access to the API.

3. Added value thanks to APIs

Actually, the app couldn't work properly without APIs. The whole system is based on an interactive map where information is traded and displayed on real time thanks to the data of every user and every motorcycle in the city.